I believe a clear process helps a client and design team move together efficiently to accomplish goals. I work hard to build trust by clearly communicating our progress on the project and explaining what steps we’ll take next.
The first step is to meet face-to-face and get to know you and your business. I’ll ask a lot of questions and make sure that I understand your goals, audience, and competitive landscape. I'll deliver an initial project proposal, as well as a creative brief that describes what I heard you say. Together, we’ll refine the brief.
Deliverable: Creative Brief
The next step is to define the specifics of what I'll deliver to you. I’ll work with you to decide on the budgets, scope, timelines, and milestones. Together, we’ll agree on how to measure the success of the project. This results-oriented approach will help us collaborate as we reach for the same goals.
Deliverable: Client/Agency Contract
In this phase, we’ll research, brainstorm, conceptualize, visualize, and prototype ideas. I welcome your involvement in the process and am wide-open to ideas and input. Together, we’ll hone the ideas until we are confident that they will resonate with your customers and communicate a clear call to action.
Deliverable: Design Prototype
Content creation is the biggest part of this step. I'll coordinate with writers, photographers, illustrators, printers, and developers to turn prototypes into completed projects. You will receive regular updates on our progress and have regular opportunities to givefeedback.
Deliverable: Completed Project
Now that the project is complete, we’ll deliver it to your audience and track its effectiveness, as well as the audience response. I want the final product to be beautiful but, most of all, I want it to work for you. Analytics are the key to measuring our impact. Last, we celebrate the completion of a successful effort.
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