Rock the River Tour
As part of a larger branded campaign, I helped create print and outdoor advertising for the Rock the River Tour. The billboard was an interesting challenge in balancing key information with readability and the amount of time a person would have as they drove by. We decided that the best approach would be to focus on the essentials such as the tour name, date, and location, and rely on the website to provide secondary information. The use of red, black, and white was intentionally used to attract the eye. Research shows that a high contrast color scheme will naturally draw people into the information.