While working as an art director for the Billy Graham Evangelistic Association, I was given the task of creating a new format for the Annual Report. My Hope with Billy Graham was a large ministry focus for the year. We decided to make a strong visual connection to My Hope by referencing the program’s color scheme, font family, and some of the prominent imagery used in the campaign.
We then created a 7 column grid format and stylesheet system for all of the content. Since the annual report covers all of BGEA’s ministry efforts for the year, we combed through all of the photography to find key images to tell the stories of each ministry. After laying out all of the copy, images, and infographics, we submitted the design for approval. We got a very positive response from BGEA leadership.