Will Graham Celebrations
I was asked to create a new brand identity for Will Graham's 2017 Celebration events. I began by exploring a variety of logo designs. In previous years, the branding had a retro feeling with vintage type styles and a printed, hand-done quality to it. My goal was to come up with several options that carried that aesthetic forward as well as some that were more modern and contemporary.
After narrowing down my logo explorations, I created multiple poster designs as a way to experiment with type, color, and photo treatments. I then submitted these for our internal review. We narrowed these down to three options that we showed to Will and other ministry decision makers.